August 1960, Rimini. Cinematographer Adele Mussoni films traffic cops directing traffic, while cars and various vehicles cross the scene in a blaze of Kodachrome colours. In the background, a large Coca Cola billboard. At the local festival, women in traditional dress advance towards the camera, accompanied by the sound of the brass band. At the centre of attention, culinary preparations are in full swing: spit-roasted chicken and kebabs are cooked in the street, amidst the festive crowd.